Advantages and disadvantages of Adsense if you are deciding to use it as your publication program.

If you have a site which is generating some good amount of traffic on the daily basis and you are confused whether to choose AdSense or not to monetize your website. Anyway, it is normal because AdSense has complicated itself. Below are some pointwise pros and cons of AdSense which will help you to take a decision either to adopt Adsense or not. But I will also recommend to you to consider “All Alternatives to Adsense” before adopting Adsense as your publishing platform.

Advantages Of Adsense

Adsense is simple to use and highly flexible tool for webmasters who want to generate some extra money from their website. It comes with different ads variety and selections to suit your website and desire.
Although Adsense does not disclose its rates to publishers but it is still a high paying program as compared to any other similar program. The reputation of Adsense is quite high which will enable you to generate some pulsing income on weekly and monthly bases. You should also consider “how much you can generate from Adsense”
Adsense is trustable and authentic. All payments are made on time. You don’t need to be worry about your money safety and delivery. Adsense provides you with many payout options worldwide. In past days, Adsense was lacking an option of changing Payee name and payment option. But it is included now. So you can change your Payee name and payout option at any time on Adsense.
Adsense provides you full opportunity to test and experiment with ads and maximize your revenue. Adsense has many features to corporate with your site in terms of the size of ads, their color and position on a particular web page.
Adsense provides you with real and fraud free statistics about your ads and income without hiding a single click. Many types of reporting are made on Adsense which will help you to find weak points of your campaign and fix them.
Adsense has more options for ads as compared to any other similar platform. You can choose between many ads types and sizes. Further different filters can also be applied to these ads which make your website even safer and suitable for every member of society.
You can control whole Adsense planet using an only single account. Even you can advertise on AdSense using the same account.

Disadvantages Of Adsense

The worst side of Adsense is its strict policies and culture of disabling accounts without revealing the reason. It is very hard to get qualified for AdSense. And even more hard to remain with AdSense. You can not generate a single cent through artificial clicks. Instead, this will cause in suspension of your AdSense account. You may also consider “what is click fraud”.
Adsense does not have a forgiving heart and reviewing policy. If your account is suspended, it is suspended. And you will not be able to redeem your earned amount through Adsense once if your account is suspended.
Adsense puts you in the competition. It wants from you some hard work and unique content. Your niche should be filled with some awesome work. Your blog or website should be the darling of search engines. This leads to research. Rates of Adsense also vary from site to site and keyword to keyword. Adsense does not have fixed rates for the same keyword. So you can not generate the same amount every time.
On the whole, Adsense is a kind of pressure which will worth your days and night of struggle.

So these were the main Pros and Cons, the advantages and disadvantages of Adsense, which you should consider before applying for Adsense.